KINETA PROJECT FILE

Redwood Run

Slow images of fast machines

Project

Redwood Run

Category

Campaign

Year

2024

Client

Toyota Heritage Archive

FIELD NOTES

Two days on a closed forest road north of Eureka, deep in the redwoods. Vertical shafts of light, fog at dawn, complete silence between takes.

I wanted the trees to dwarf the car, not the other way around. Cars are designed to make us feel large and fast. Ancient sequoias remind you that you're neither. The Supra became a small red marker in a much older story — that contrast was the entire point.

Two days on a closed forest road north of Eureka, deep in the redwoods. Vertical shafts of light, fog at dawn, complete silence between takes.

I wanted the trees to dwarf the car, not the other way around. Cars are designed to make us feel large and fast. Ancient sequoias remind you that you're neither. The Supra became a small red marker in a much older story — that contrast was the entire point.

PAUSE / 35MM

PAUSE / 35MM

Slow images of fast machines

Slow images of fast machines

NEXT FRAME

Mojave Steel

Three days alone in the Mojave with one car, one driver and three rolls of Portra 400. No call sheet, no monitor — just the desert, the heat, and the patience to wait for it to soften.

NEXT FRAME

Mojave Steel

Three days alone in the Mojave with one car, one driver and three rolls of Portra 400. No call sheet, no monitor — just the desert, the heat, and the patience to wait for it to soften.

NEXT FRAME

Mojave Steel

Three days alone in the Mojave with one car, one driver and three rolls of Portra 400. No call sheet, no monitor — just the desert, the heat, and the patience to wait for it to soften.

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